Self-promotion. She's an awkward old bedfellow. You've created something and now you've got to promote it, and thereby blow your own bassoon in people's faces.
I like the idea of the subtle sell whereby one doesn't even mention the product in your publicity. A kind of subliminal guerrilla approach, such as stepping out, in the dead of night, to create a 30 foot mural of a silver brain all over ASDA.
Today, myself and a man (who shall only be known as 'Mr F') hotfooted round the town, in the cold light of day, hanging little seahorses on trees, rails and lampposts. We're not selling seahorses here. No – the seahorse is merely a visual device representing the product we are selling. Hopefully we will generate intrigue, future sales and global happiness.
'Jennifer, have you seen those little seahorses that have cropped up all over town?'
'I have. I love them but what do you think they're publicising Douglas?'
'Dunno, but I love them too and whatever it's publicising I'll buy ten of them.'
'I'll buy twenty!'
'Shall we get married Jennifer?'
'Yes. Let's do it now before we change our minds.'
'Oh Jennifer I've never been so happy.'
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